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1FD2AA97ADCF9A40
Director of Sales & Marketing
Property Name
The Chattanoogan Hotel
Job Title
Director of Sales & Marketing
Location
Tennessee-Chattanooga
Company Name
City
Chattanooga
Work Permit
Applicants who do not already have legal permission to work in this country will not be considered.
Industry
Hotel/Resort
Position Categories
Sales
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Job Description

Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Works extensively with group-based hospitality business including the association/education conference market segment. Responsible for the leadership and management of all aspects of revenue generation at the property to include direct sales, catering sales, room sales, food & beverage sales, and for managing all public relations, promotions and advertising efforts to optimize profit potential and further enhance the property's image.

QUALIFICATIONS: EDUCATION, KNOWLEDGE, TRAINING, & WORK EXPERIENCE

  • Extensive knowledge of sales, marketing and revenue management.
  • Ability to analyze data and establish appropriate sales strategies.
  • High school diploma or equivalent.
  • College degree or Associates degree with experience preferred.
  • Minimum five to seven years of sales and marketing leadership in similar sized operation preferred.
  • Excellent written and oral communication skills.
  • Supervisory and personnel management experience.
  • Aggressive, outgoing and self-motivating individual with pleasant personality.
  • Demonstrated skills in supervising and building a team high performing sales team.
  • Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
  • Must have valid driver license and have the ability to travel.

    ESSENTIAL FUNCTIONS:

  • Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
  • Achieve and exceed budgeted room nights and revenue goals annually.
  • Analyze and estimate total value of each piece of business and negotiate best situation for achieving optimum revenue for the hotel while ensuring excellent customer service.
  • Utilize the marketing plan in order to uncover new and potential business.
  • Ensure accuracy for forecasting of revenues with most updated information.
  • Professionally represent the hotel in community and industry organizations and events.
  • Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.
  • Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies.
  • Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
  • Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
  • Conduct sales strategy meetings to provide input on weekly and overall sales strategy.
  • Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
  • Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner.
  • Implements the strategy and applicable initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
  • Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
  • Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
  • Performs other duties, as assigned, to meet business needs.

    MARGINAL FUNCTIONS:

  • Respond to any reasonable task assigned by General Manager.
  • Assist in the sales calls, cold calls or in whatever capacity needed.

    ENVIRONMENT:

    Indoors, dimly lit, carpeted, climate controlled environment. Hard kitchen floors with occasional slippery or greasy areas. Outdoors, cement surfaces, with exposure to outdoor climate and elements.

    Benefits

  • Free Parking
  • Meals
  • Company Hotel Travel Discounts
  • 401 K

    EQUAL OPPORTUNITY EMPLOYER  M/F/D/V

Job Requirements

We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.
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