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7E9FD57B940FC974
Area Marketing Director
Property Name
Villas of Grand Cypress
Job Title
Area Marketing Director
Location
Florida-Orlando
City
Orlando
Work Permit
Applicants who do not already have legal permission to work in this country will not be considered.
Industry
Hotel/Resort
Position Categories
Sales
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Job Description

BASIC FUNCTIONS: Execute marketing activities for The Villas of Grand Cypress and The Grove Resort & Spa as directed by the Director(s) of Sales and Marketing (DOSM) and General Manager(s) (GM). Work with DOSMs and strategic partners to create and execute global marketing/advertising strategies, make updates to the property’s web-site, coordinate creation of sales and on-property collateral, create and execute robust social media strategy, and coordinate initiatives for on-property and local programming. This position will support both The Villas of Grand Cypress and The Grove Resort & Spa.

The Area Marketing Director will oversee marketing activities for both The Villas of Grand Cypress and The Grove Resort & Spa.

QUALIFICATIONS:  EDUCATION, KNOWLEDGE, TRAINING & WORK EXPERIENCE

  • 5+ years’ experience in public relations, marketing, advertising
  • Orlando Hotel & Resort experience preferred
  • Equivalent combination of education and experience
  • Bachelor Degree or Equivalent (Communication/Marketing/Advertising preferred)
  • Graphic Design experience required (Photoshop, InDesign, Illustrator, etc)
  • Outgoing and self-motivated individual with pleasant personality
  • Excellent computer skills, including desktop publishing
  • Excellent written and oral communication skills

ESSENTIAL FUNCTIONS:

  • Expertise with website content management systems to make updates to the property’s web-site
  • Work with property departments to ensure web sections are accurate, current and effective
  • Create and distribute exceptional e-mail campaigns
  • Optimize processes for guest data capture ensuring that PMS, dining and spa data is integrated into CRM database
  • Manage and execute online advertising strategy with strategic partners
  • Create on-property promotions and programming and work with applicable departments to implement
  • Accurately track department expenditures and adhere to budgeted and forecasted expenses
  • Support social media function with stories and ideas to generate buzz online. Maintain and build upon contact list, reaches out to power bloggers and create editorial calendar for hotel’s blog.
  • Post to social media channels including Facebook, Twitter, Instagram, etc. as defined in media schedule
  • Monitor review websites including Trip Advisor, Yahoo Travel, etc. and manage Revinate social media dashboard
  • Coordinate and host on-property press visits with support from Regional Director of Public Relations & DOSM
  • Work with Regional Director of Public Relations to coordinate PR related to special events
  • Optimize processes for guests’ data capture ensuring that PMS, dining and spa data is integrated
  • Assist in establishing marketing goals
  • Develop and execute marketing plan with DOSM
  • Oversee the hotel’s advertising, public relations, social media, and promotional activities with DOSM
  • Communicate with advertisers and PR agencies
  • Evaluate success of hotel’s advertising programs & achieve satisfactory P&L expense ratio in all campaigns
  • Prepare ad hoc and periodic marketing activity reports
  • Direct and oversee all hotel digital and print publications
  • Develop, design, implement, and maintenance of content for all content management systems (CMS) for website, mobile app, in-room TV, public space display monitors, digital signage and related content.
  • Increase revenue by building greater awareness of the Hotel through media relations, publicity efforts, promotions and social media strategies
  • Establish strong relationships with media, potential promotional partners, and current partners - Visit Florida and Visit Orlando, Preferred Hotels & Resorts, and other substantial partners
  • Media Database Development and Industry Monitoring - Builds upon list of media contacts by focusing on key feeder locations and niche markets
  • Monitors consumer and trade news to identify trends that the hotel can capitalize on
  • Publicity Efforts - Generates media exposure for hotel by communicating key themes and strategies throughout the year - Annual/Periodic theme, new name & logo, etc…. 
  • Promotional Efforts - Maximizes promotional partnerships
  • Responds to leads delivered by Visit Orlando, Visit Florida and other partners
  • Reaches out to companies identified as potential partners, as well as media outlets
  • Media Familiarization - Develops FAM packages with key tools to deliver a superior experience to the journalists. Manages individual stays and online request forms

BASIC SKILLS REQUIREMENTS:

  • Ability to read and interpret documents such as scientific, and technical journals, financial reports, and legal documents
  • Ability to write reports, business correspondence and produce manuals
  • Knowledge of sales and accounting practices
  • Ability to present information to top management, public groups and directors
  • Ability to apply to compute rate, ratio, and percent and to draw and interpret spread sheets
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
  • Ability to deal with problems involving few concrete variables in standardized situations
  • Ability to define problems collect data, establish facts and draw valid conclusions
  • Ability to meet company Quality Service Performance Standards

           

OTHER CRITICAL FACTORS:

  • Regular attendance is required

MARGINAL FUNCTIONS:

  • Perform other related duties as requested by the DOSM / GM, and Regional Marketing Director

ENVIRONMENT: Indoor office area, well-lit with good ventilation

Job Requirements

We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.
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