Aggregator 101: How Do Aggregators Work for Job Sites?
Job aggregators are a key component in successful online recruitment. Industry-specific job boards, like Hcareers, utilize aggregators to boost the performance of our job postings and reach a larger qualified applicant pool for our employers. But, exactly how do job sites utilize aggregators to reach applicants?
Here are some of the most common questions HR teams, hiring managers, and employers ask Hcareers about how we work with aggregator websites and what kind of results we get:
What is an aggregator?
Unlike a job board that houses postings submitted directly from employers (like Hcareers), a job aggregator website, such as Indeed, functions more like a search engine by collecting job postings from across the internet and organizing them into one searchable feed with relevant filters for job seekers.
How does it work?
When you submit a job posting to Hcareers, that posting will be shared with our aggregator partner websites in order to maximize reach and increase the number of applicants who will come in contact with your posting. Your job posting will typically appear on the aggregator sites within 24 hours of being posted on Hcareers.
Which aggregator sites does Hcareers work with?
Hcareers shares our content with 4 main aggregator websites: Indeed, Ziprecruiter, Jobs2Careers, and Nexxt. In addition to these sites, we also partner with new aggregators every month to test their effectiveness in the market and optimize the performance of our job postings.
Can we use analytics to track the performance of our postings on aggregator sites?
Yes. Hcareers uses a highly data-driven approach to digital marketing, and we are able to track the performance of all of our job listings across our site and applications that are referred back to us from aggregator sites.
However, if a job applicant leaves the aggregator site and goes directly to an employer’s website to apply for a job, at that point it’s up to the employer to rely on their own analytics to see where that apply traffic is coming from.
What happens if I’ve already posted my job on an aggregator site but still want to use Hcareers? How does that work?
This is a great idea! Hcareers provides you with a unique, targeted platform to reach qualified hospitality candidates. If you’ve already posted on a site like Indeed, you should still post on Hcareers so that your job ad will reach prime candidates within your industry. Once your post is on an aggregator site, it won’t allow duplicates, so you don’t have to worry about it appearing multiple times on the aggregator site.
Do employers who post with Hcareers pay extra to get their postings on aggregator sites?
No. Employers who post their jobs with Hcareers will automatically have their postings circulated to all of our aggregator sites so that we reach as many relevant, qualified candidates as possible. Cross-posting our content with aggregators to expand our candidate pool for employers is “business as usual” for Hcareers.