Who needs the gym? Hilton creates new type of hotel room focused on fitness
Earlier this year, Hcareers reported that for many hotel brands, on-site gyms or fitness centers typically offered one of the lowest returns on investment of any hotel amenity and did not influence guests’ choice either to choose a particular hotel or to return to that same property in the future. The study also found that less than half of guests who, at the beginning of their stay, said they intended to make use of their hotel’s fitness center actually ended up using the facility.
Hilton may have found an effective alternative to the hotel gym with their launch yesterday of a new guest room wellness concept called “Five Feet to Fitness” intended to “modernize the hospitality fitness experience” and reimagine the role of the hotel gym. The launch of the newly designed guest room offers over 11 different fitness features and equipment so that guests have the fitness amenities they need during their stay, all within five feet inside of their own private hotel room.
According to a statement released by Hilton, this new category of hotel guest room that “combines a sleep and fully integrated fitness experience” “makes it more convenient than ever for road warriors, exercise enthusiasts, and those who prefer to work out in private to maintain their routines” while traveling.
Hilton maintains that the initiative is much more than just placing a piece of exercise equipment in a guest room. Rather, the concept centers around the multi-functional “Fitness Kiosk,” a touch-screen display where guests can view tutorials and follow guided workout routines in categories like cardio, cycling, endurance, strength, High Intensity Interval Training (HIIIT), yoga, and stretch and recovery.
The new fitness-centric guest room also features an indoor bicycle, a training station with many options for strength, core, and HIIT training, a meditation chair, blackout shades in the room, Biofreeze, and a selection of protein and hydration beverages.
Ryan Crabbe, Senior Director of Global Wellness at Hilton, believes guests will love the variety of activities that the new hotel room offers.
“One morning a guest can decide to roll out of bed for a quick guided stretch and yoga poses. Then later that evening, he or she may return from a stressful day and take a brisk bike ride while catching up on a favorite show or the day’s business news. The room is made to suit the varied and evolving wellness habits of our guests,” he said.
Hilton’s new “Five Five to Fitness” guest room is currently available at the Parc 55 San Francisco and is coming soon to other cities including Atlanta, Austin, Chicago, Las Vegas, New York, and San Diego.